Ready for more detail? View our Experiential Graphic Design fact sheet for degree requirements, course descriptions, and program outcomes. You can also find a sample academic plan for each semester of your college journey.
New program; first graduates Spring 2030
Experiential Graphic Design
Become a design professional with a focus on visual storytelling, including environmental graphics, wayfinding, exhibitions, and other installations.
50k
Average Salary for School of Design graduates
Source 2023-24 Dunwoody Career Services Annual Report
Dunwoody College’s degree in Experiential Graphic Design
Graphic design is all about communication and storytelling, and Dunwoody’s Bachelor of Science in Experiential Graphic Design opens that up into physical and virtual spaces beyond the page and screen.
With a degree in experiential design, you’re positioned for careers across a variety of industries with a focus on the design and fabrication of permanent and temporary design applications, including trade exhibits, retail displays, museum attractions, hospitality interactions, wayfinding, and digital and motion design.
This degree is for those interested in how people interact with various environments and how to create experiences that convey feeling and clearly communicate with the users who interact with those environments.
Coursework combines foundational design principles and processes with project-based learning, so you can create compelling visual communications no matter the space, client, user, or experience.
You’ll learn use industry standard software, including Adobe Creative Suite and various CAD (computer-aided design) and 3D modeling programs, to complete projects across a variety of modes and experiences, including virtual, multimedia, display, UX/UI, and exhibition.
An emphasis is placed on sustainable design, along with utilizing standards that protect the health, safety, and well-being of stakeholders.
You will also build a portfolio of work throughout your studies and complete a capstone project that demonstrates your skills in the field of Experiential Graphic Design.
Class topics include
- Typography
- Design Principles and Systems
- 2D Design
- 3D Design, including specific courses in lighting and surface design
- 4D Design, including a studio in exhibits
- UX/UI Design
- Production Design, including a specific course on packaging
Common Job Titles
- Environmental Graphic Designer
- Graphic Designer
- 3D Designer
- Experiential Designer
- Wayfinding Designer – Multi-Market
- Set Designer
- Multimedia Designer
- Visual Designer
Student orgs
Opportunities to get involved outside of the classroom include:
- Professional Association for Design (AIGA)
- Phi Theta Kappa Honor Society (PTK)
- Student Government Association (SGA)
Facilities
Fabrication Lab
Create products, prototypes, and projects by using computer-aided design tools and then producing them in cardboard, plywood, plastic, and other materials.
- 2 laser cutters
- Stratsys 3D printer
- 3-axis CNS router, belt sanders, scroll saws, drills, wire cutters
- Spray booth with utility sink
Graphic Design Studio
Conceptualize, design, and share feedback on graphic design projects.
- External monitors for each student laptop
Printing, Finishing, and Packaging Lab
Bring digital designs to life by printing different types of projects on a wide variety of substrates. Learn quality control of print projects and various finishing techniques.
- Digital press
- Wide format printer
- Spectrodensitometer
- Spectrophotometer