{"id":5075,"date":"2019-09-30T14:41:05","date_gmt":"2019-09-30T19:41:05","guid":{"rendered":"https:\/\/dunwoody.edu\/news\/?p=5075"},"modified":"2019-10-04T15:17:45","modified_gmt":"2019-10-04T20:17:45","slug":"graphic-design-production-name-change","status":"publish","type":"post","link":"https:\/\/dunwoody.edu\/news\/2019\/graphic-design-production-name-change\/","title":{"rendered":"Graphic Design & Production name change reflects program outcomes"},"content":{"rendered":"\n

Dunwoody College\u2019s two-year graphic design degree program has changed its name to Graphic Design & Production<\/a> to better reflect the experience it provides to students. Adding the term \u201cproduction\u201d to the name reinforces that Dunwoody\u2019s program graduates designers who have hands-on experience with producing their designs and are capable of designing across a spectrum of media and communication needs.<\/p>\n\n\n\n

\"Graphic<\/figure><\/div>\n\n\n\n

\u201cMore and more design work is done within teams of\nprofessionals,\u201d Tom Herold, Assistant Professor of Graphic Design &\nProduction said. \u201cHaving production skills and\/or knowledge makes a designer a\nbetter business partner. The size of firms that our grads are finding work in\noften require a designer to be the producer also. There isn\u2019t a separation\nbetween the roles.\u201d<\/p>\n\n\n\n

But it\u2019s more than just what roles designers are now asked\nto take on.<\/p>\n\n\n\n

\u201cProduction work is also creative work. Insights in to what\nworks in graphic communication are very often realized at a production stage,\u201d\nHerold said.<\/p>\n\n\n\n

\"Graphic<\/figure><\/div>\n\n\n\n

This concept \u2014 that solutions are to be found when theories,\ndesigns, and concepts are put into production \u2014 is central to all of Dunwoody\u2019s\nprograms. It\u2019s how our students learn and unleash their creativity.<\/p>\n\n\n\n

A DESIGN DEGREE IN TWO YEARS<\/h3>\n\n\n\n

Also consistent with the College\u2019s tradition is the fact\nthat Dunwoody\u2019s programs are only as long as they need to be. For Graphic\nDesign & Production, that means a two-year degree.<\/p>\n\n\n\n

The idea is that an intense period of hands-on study\nfollowed by working in the field is the best way for designers to launch a\ngreat career. It also allows them to more fully emerge as confident\nprofessionals who combine excellent technical skill with the ability to adapt\nthose skills to a wide range of design projects and roles.<\/p>\n\n\n\n

\"Graphic<\/figure><\/div>\n\n\n\n

\u201cOur philosophy is that foundational technical learning\nbegins in Week 1 of the first year,\u201d Pete Rivard, Assistant Professor of\nGraphic Design & Production, said. \u201cDunwoody\u2019s learning-by-doing mentality\ndoesn\u2019t allow for any hesitation in practicing the tools of the trade\n(software, print engines, measuring devices, etc.). We don\u2019t pull theory apart\nfrom the application of theory.\u201d<\/p>\n\n\n\n

PACKAGING DESIGN<\/h3>\n\n\n\n

The academic plan of required courses and electives was also\nupdated to reflect changes that faculty had already made to their curriculum as\nwell as other improvements suggested by industry feedback and faculty research\ninto design industry trends.<\/p>\n\n\n\n

One thing that hasn\u2019t changed, though, is the second semester course in package design<\/a>. This class pairs design students with Dunwoody employees who have an interesting object they want to be packaged for display. Students then go through the entire process with their client \u2014 from initial concept through structural design and final graphics.<\/p>\n\n\n\n

\"Graphic<\/figure><\/div>\n\n\n\n

\u201cThis inquiry into materials and material behavior (found\nthroughout Dunwoody\u2019s programs) provides a deeper, richer educational\nexperience for our students,\u201d Rivard said.<\/p>\n\n\n\n

And if students discover it\u2019s a design track they like,\nthere are plenty of jobs available to them after graduation. As Rivard notes:<\/p>\n\n\n\n

\u201cThe Twin Cities has become an international center of\nretail design. Dozens of local companies provide packaging design and\nproduction to Target, Best Buy, 3M, Medtronic, etc. as well as the raw\nmaterials for this packaging (corrugated, paperboard, paper, films and foils).\nThese companies count on Dunwoody to supply graduates with a sound foundational\nknowledge of package and display design and production.\u201d<\/p>\n\n\n\n

But whether or not students end up in packaging design, the\n3D CAD skills they gain are useful for a variety of design career tracks. And\nDunwoody is unique in the region for teaching students these skills \u2014 and\ntaking them from design to production, of course.<\/p>\n\n\n\n

THE BUSINESS OF DESIGN<\/h3>\n\n\n\n

The Graphic Design & Production program isn\u2019t focused\nonly on building technical skills. In their fourth and final semester, students\ntake GRDP2220 – Business of Design. This course focuses on building\nprofessional skills, everything from marketing yourself and your services, to\nresponding to a request for proposal (RFP), to how to manage client\nrelationships.<\/p>\n\n\n\n

So they can better present themselves as design\nprofessionals, students create a personal brand and identity, including logo,\nportfolio, business cards, and r\u00e9sum\u00e9. They also do informational interviews to\nlearn more about the companies and positions available to them and begin to\nmake decisions about whether they\u2019re interested in print design, packaging,\nmotion design, web development, interactive design, or some combination of\nthose.<\/p>\n\n\n\n

Concurrent with the Business of Design class, students hold\na reverse internship fair and showcase their work to industry professionals in\norder to line up a design and production internship, which they are required to\ncomplete before graduation.<\/p>\n\n\n\n

\n

Students showcase their work at the Internship Fair<\/p>\n<\/div><\/div>\n\n\n\n

THE COMPLETE PACKAGE<\/h3>\n\n\n\n

It\u2019s a lot to pack into two years. But by putting theory\ninto action right away — and all along the way — students emerge as designers\nwho not only know their way around Adobe Creative Cloud, but also understand\nhow their designs translate from Illustrator and InDesign to actual production.\nNot to mention how to design for 3D applications, environmental graphics, websites,\nand more.<\/p>\n\n\n\n

\u201cOur goal is to graduate designers and technicians who are\ncompetent enough to be useful on the job right away,\u201d Rivard said.<\/p>\n\n\n\n

This pragmatic approach is built into Dunwoody\u2019s DNA. The College has a long history of graphic arts programs going back to the very earliest years when students in printing used an onsite press to design and print a Dunwoody newspaper called The Artisan<\/em>. What exact training is offered, though, changes with the times as the technologies involved in visual communication change.<\/p>\n\n\n\n

Dunwoody\u2019s Design & Graphics Technology faculty are\nconfident that industry demand for well-rounded designers who are capable of\ntaking on multiple roles is only going to increase.<\/p>\n\n\n\n

And that\u2019s why Graphic Design is now Graphic Design & Production<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dunwoody College\u2019s two-year graphic design degree program has changed its name to Graphic Design & Production to better reflect the experience it provides to students. Adding the term \u201cproduction\u201d to the name reinforces that Dunwoody\u2019s program graduates designers who have hands-on experience with producing their designs and are capable of designing across a spectrum of […]<\/p>\n","protected":false},"author":4,"featured_media":5098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,178],"tags":[182,94],"class_list":["post-5075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-releases","category-student-news","tag-design-graphics-technology","tag-graphic-design-production"],"yoast_head":"\nGraphic Design & Production name change reflects program outcomes - Dunwoody College News<\/title>\n<meta name=\"description\" content=\"Dunwoody's Graphic Design program adds production to its name to better reflect what the program teaches--and that industry wants well-rounded designers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dunwoody.edu\/news\/2019\/graphic-design-production-name-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Graphic Design & Production name change reflects program outcomes - 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