{"id":2487,"date":"2016-09-14T11:37:58","date_gmt":"2016-09-14T16:37:58","guid":{"rendered":"http:\/\/www.dunwoody.edu\/blog\/?p=2487"},"modified":"2016-09-14T11:49:23","modified_gmt":"2016-09-14T16:49:23","slug":"graphic-design-student-designs-store-displays-for-local-baby-clothing-brand","status":"publish","type":"post","link":"https:\/\/dunwoody.edu\/news\/2016\/graphic-design-student-designs-store-displays-for-local-baby-clothing-brand\/","title":{"rendered":"Graphic Design student designs store displays for local baby clothing brand"},"content":{"rendered":"
Student Ashley LeMay designed and produced 25 point-of-sale (POS) displays for Tumblewalla\u2013a local baby clothing brand\u2013that can be found in retailers around the Twin Cities.<\/h5>\n
\"Graphic<\/a>
Graphic Design student Ashley LeMay<\/figcaption><\/figure>\n

Ashley LeMay came to Dunwoody after working for 10 years as a teaching assistant for special education in the St. Paul Public School system when Dunwoody Pre-Media Principal Instructor Pete Rivard came to teach a Photoshop lesson during her students\u2019 digital photography class. Afterwards, Rivard talked to the class about what a graphic designer does.<\/p>\n

\u201cI just knew immediately that that was my calling\u2013it was where I needed to be\u201d LeMay said. \u201cAll the stuff he was talking about was stuff I can\u2019t stop myself from doing like analyzing color and typesetting.\u201d<\/p>\n

She immediately applied and was accepted into Dunwoody\u2019s Design & Graphics Technology<\/a> program. When she felt she was ready to make the change, she enrolled in classes.<\/p>\n

LeMay\u2019s decision to change her career path proved to be a good choice. She recently took on her first real-world project designing and producing point-of-sale (POS) displays for Tumblewalla \u2013 a local baby-clothing brand. Her work can be found in Pacifier stores<\/a>, Kiddywampus<\/a>, and other retailers throughout the Twin Cities.<\/p>\n

Tumblewalla fills need for more playful baby, toddler clothing<\/h6>\n

\"TumblewallaWhen Sonal Gerten, Founder of Tumblewalla<\/a>, started the baby clothing company, she saw a need in the market for more spirited, pure, and comfortable fabrics for babies and toddlers that represented the vibrancy and yoga traditions of her Indian heritage. With that, she brought Tumblewalla \u2013 loosely translated as \u201cone who tumbles,\u201d \u2013 to life.<\/p>\n

When it came time to bring her products to retailers, Gerten wanted to highlight the playfulness her brand represented. She was looking for someone with \u201cthe expertise and passion to make this happen\u201d so she reached out to Dunwoody\u2019s Design & Graphics Technology department.<\/p>\n

Graphic Design Principal Instructor Tom Herold then invited interested students to learn about the job opportunity from Gerten after class.<\/p>\n

\u201cThis project was Ashley\u2019s from the beginning. She had the time, she had the energy, and she had the ability,\u201d Herold said. \u201cFrankly I don\u2019t think Sonal could have had a better designer working with her. This was about as complete a job that she could have gotten anywhere else.\u201d<\/p>\n

LeMay overcomes design challenges to create the perfect POS display<\/h6>\n

\"Tumblewalla\u201cThe first display was designed to look like a letter block.\u201d LeMay said. \u201c[Gerten] liked this but her concern was that she needed a place to hang a onesie up because her sales do better when there\u2019s one out on display.\u201d<\/p>\n

When parents shop for baby and toddler products, they love to touch and feel pieces before buying them. However, retail space is often limited\u2013making it difficult to showcase a product in the shelf-space allotted for it.<\/p>\n

LeMay needed to adjust her first POS display so it could both hold the packaged product and display a single onesie for parents to touch and feel\u2013all without increasing production time and material cost.<\/p>\n

So with that, she designed and built a display with a high back made to look like a clothesline. The onesie could be hung up on the display using wooden clothespins. The display needed to be technically executed so that the cardboard would not fold under the weight of the product.<\/p>\n

LeMay delivered on all fronts.<\/p>\n

In addition to being functionally sound, Gerten wanted the display to communicate the playfulness yet sophistication of the Tumblewalla brand. For this, LeMay suggested using cutouts of Tumblewalla\u2019s lotus motif along with a deep contemporary blue paint.<\/p>\n

\"LeMay
LeMay working on a Tumblewalla POS display<\/figcaption><\/figure>\n

The deep blue \u201caesthetically pops on the shelf and conveys who we are in a simple yet fun way that\u2019s very aligned with our brand positioning,\u201d Gerten said.<\/p>\n

LeMay built and hand-painted all 25 POS displays seen in stores around the Twin Cities. The project\u2013from start to finish\u2013took 30-35 hours.<\/p>\n

\u201cAshley is a problem-solver\u2013no challenge is too difficult for her.\u201d Gerten said. \u201cShe also quickly understood the Tumblewalla design aesthetic and surpassed my expectations in terms of design options. She is a joy to work with and extremely talented!\u201d<\/p>\n

The Dunwoody Difference<\/h6>\n

Dunwoody\u2019s Design & Graphics Technology instructors are constantly looking for ways to connect students to industry throughout their education. From the annual Internship Expo<\/a>, to participation in national student competitions<\/a>, students are given every opportunity to gain industry-standard experience and skills before graduation.<\/p>\n

Find more information about the Design & Graphics Technology department.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Student Ashley LeMay designed and produced 25 point-of-sale (POS) displays for Tumblewalla\u2013a local baby clothing brand\u2013that can be found in retailers around the Twin Cities. Ashley LeMay came to Dunwoody after working for 10 years as a teaching assistant for special education in the St. Paul Public School system when Dunwoody Pre-Media Principal Instructor Pete […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[178],"tags":[94,323],"class_list":["post-2487","post","type-post","status-publish","format-standard","hentry","category-student-news","tag-graphic-design-production","tag-student-projects"],"yoast_head":"\nGraphic Design student designs store displays for local baby clothing brand - Dunwoody College News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dunwoody.edu\/news\/2016\/graphic-design-student-designs-store-displays-for-local-baby-clothing-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Graphic Design student designs store displays for local baby clothing brand - Dunwoody College News\" \/>\n<meta property=\"og:description\" content=\"Student Ashley LeMay designed and produced 25 point-of-sale (POS) displays for Tumblewalla\u2013a local baby clothing brand\u2013that can be found in retailers around the Twin Cities. 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