Build Your Competitive Advantage
Speaker: Lynne Jensen-Nelson
Founder of Conversion-omics
Today’s consumers want an exceptional design/build experience. They have more options than ever and massive amounts of information available. This marketplace “blur” has resulted in the assumption that everything is a commodity. Without clear differentiation, there is little hope of being able to stand out in a crowded marketplace and not compete on price. Jensen-Nelson will explain how you can build your competitive advantage given this current climate for industry.
About the First Thursday Jackson Leadership Lecture Series:
Hosted by the Dunwoody Alumni Association, the Jackson Leadership Lecture series is a breakfast lecture featuring key executives from the business community speaking about a range of leadership topics. It is held the first Thursday of the month for alumni, friends, and students of Dunwoody.
7:00 a.m. – Registration & Breakfast
7:30 a.m. – Leadership Lecture
8:00 a.m. – Q&A Session
8:30 a.m. – Program Concludes